The city says the grants support arts programs and heritage work that promotes tourism or convention activity. The annual amount depends on Hotel Occupancy Tax revenue from the prior year; New Braunfels cited about $703,073 allocated to local arts and heritage programs from 2025 collections as an example, not as a guaranteed 2026 award total.
Applicants must be tax-exempt nonprofit organizations that meet the requirements described in Texas Tax Code Chapter 351. The city lists eligible arts fields and heritage preservation or promotion activities, and its online application system requires users to create an account before completing the form.
Completed applications must reach the City Secretary's online portal by 5 p.m. Central time on October 31. The official notice says City Council will allocate funds in early 2026, which does not fit the October 2026 application period; applicants should confirm the award timetable with the City Secretary's Office rather than infer a date from that apparent inconsistency.