Businesses are not being invited to apply for a share of this award. The recipient is the regional tourism council, and the money comes from VISIT FLORIDA’s crisis-recovery budget. The announcement describes promotion, not payments for a damaged shop, home or roadway.
The campaign will focus on people traveling by road and give additional support to the hardest-hit counties. The release does not identify a launch date, county-by-county allocations or a business application process.
The Governor’s Office cites $327 million in additional visitor spending and nearly 3,000 supported jobs from a 2024–25 partnership. Those are reported past results, not confirmed outcomes of the new award. Marketing funding also does not establish that every destination or business has reopened.