NHL announces a partnership with Black Box Wines

What this means

partnership naming Black Box the first Official Wine of the NHL. The partnership will introduce an integrated marketing platform called Wine Wednesdays to bring wine to one of the NHL’s marquee broadcast nights of the week and make Black Box part of the viewing ritual for hockey fans around the country. With a growing momentum among women – one of the League’s fastest-growing fan segments – the NHL gives Black Box a powerful platform to connect with consumers who already over-index as wine drinkers and are more likely to enjoy wine at home during the week.