Nike unveils NBA Standard Issue Collection

What this means

Nike’s NBA Standard Issue Collection brings a new look to team identity and basketball culture for players, teams and fans. Nike’s new NBA Standard Issue Collection introduces a new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans. Built across all 30 teams and inspired by the next generation of hoopers, the collection brings performance-informed design, modern fit and expressive team identity together in a connected visual language for today’s NBA.