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VITREUS USA selects Newberry County for first North American operation

South Carolina Department of Commerce

The issuing organization did not supply a publication date.

Added to The State & Nation: November 5, 2026

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Official release

Source material from South Carolina Department of Commerce. The wording below is the issuer’s statement.

5 November 2026

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VITREUS USA selects Newberry County for first North American operation

$800,000 investment will create 15 new jobs

COLUMBIA, S.C. — VITREUS USA, a ceramics coating manufacturer, today announced it selects Newberry County for its first North American operation. The company’s $800,000 investment will create 15 new jobs

VITREUS USA is a subsidiary of VITREUS GmbH, a German company that produces engobes, glazes and granulates for the heavy ceramics industry, as well as raw materials including manganese oxide, iron oxide, glass and color pigments.

At its new production facility, located at 200 Park Ave. in Newberry, VITREUS USA develops, manufactures and supplies ceramic surface-finishing products for the brick and roof tile industry. VITREUS USA’s core products are used to provide colored and decorative surface finishes to facing bricks and clay roof tiles.

Operations have started, and the company is currently in a testing and ramp-up phase. Individuals interested in joining the VITREUS USA team should contact the company ([email protected]).

“Building on several years of successfully supplying the North American market from Germany, VITREUS is responding to strong growth in customers and order volume by establishing local production in the United States. With our new production facility in Newberry, we can serve our customers faster and more flexibly, backed by the expertise of our European team. We thank the state of South Carolina, Newberry County and our local partners for their outstanding support.”

-VITREUS USA CEO Joachim Grothe

“VITREUS USA’s new manufacturing facility in Newberry County is a testament to South Carolina’s global reputation as a business-friendly state. We congratulate the company on its investment and celebrate the addition of 15 new jobs in the Palmetto State.”

-Gov. Henry McMaster

“We are excited to welcome VITREUS USA to South Carolina. The company’s decision to invest in Newberry County and partner with S.C. Commerce’s Landing Pad Program reflect the business-friendly environment found here in our state.”

-Secretary of Commerce Harry M. Lightsey III

“VITREUS USA’s manufacturing expansion to Newberry County builds on South Carolina’s strong foothold in advanced manufacturing, and it benefits from the competitive edge that SC Ports provides to companies throughout the entire state. SC Ports looks forward to continuing to support VITREUS USA’s supply chain needs with connectivity to global markets and highly productive port service.”

-SC Ports President and CEO Micah Mallace

“Newberry County is proud to welcome VITREUS USA as the company establishes its first North American facility in our community. In addition to bringing higher-paying jobs to the county, VITREUS USA will put a vacant building in our industrial park back into use. On behalf of Newberry County Council, I thank VITREUS for choosing Newberry County, and we look forward to working together for many years to come.”

-Newberry County Council Chairman Karl Sease

New & expanding business

VITREUS USA selects Newberry County for its first North American operation.

The company’s $800,000 investment will create 15 new jobs.

VITREUS USA is a ceramics coating manufacturer.

The company is located at 200 Park Ave. in Newberry, S.C.

Individuals interested in joining the VITREUS USA team should contact the company ([email protected]).

Read the original release

This announcement was published by South Carolina Department of Commerce. The direct link below opens the official publication.

Read the full official publication

https://www.sccommerce.com/newsroom/vitreus-usa-selects-newberry-county-first-north-american-operation

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